No anúncio acima, o toureiro espanhol Christian Aparicio usa uma mala da Samsonite para lidar um touro. Segundo a descição dada no Youtube, o anúncio pretende, através da imagem do confronto entre o “matador” e o touro, mostrar a beleza e a funcionalidade das rodas “Spinners”. A escolha da Samsonite, contudo, não poderia ser mais infeliz.
Apelamos à participação na campanha da ANIMAL, através do envio de e-mails de protesto para a Samsonite. Abaixo segue o texto sugerido.
Dear Madams and Sirs,
As a consumer I was appalled to visit this website http://laamc.wordpress.com/2012/12/31/samsonite-bull-fight-behind-the-scenes/ and find out that Samsonite is supporting (even if indirectly) the bullfighting industry. Bullfighting is a gruesome form of entertainment which has no place in a civilized society. The number of people who derive pleasure from watching the bloody bullfighting spectacles is by far much smaller than the number of people who oppose this activity and want to see it banned, as recent surveys have shown all over the countries where that activity is still legal. Glamorizing an activity that is cruel and that only exists for sadistic and financial reasons is unacceptable!
If Samsonite won’t withdraw this add I will not buy any of your products and will advise all my friends and acquaintances to do the same. We definitely won’t support a company that stands for cruelty towards animals.
Looking forwarding for an answer, which, I trust, will be positive,